The Blythe Daniel Agency Expertise
The Blythe Daniel Agency, Inc. has considerable experience with publishers, authors, and ministries in the planning, branding, publicity and implementation of strategic marketing programs. My past and present client lists include a range of experience in the following:
- Publicity campaigns
- Marketing campaigns
- Advertising campaigns
- In-store merchandising
- Ministry promotions
- Audio products
Through brand development and integrated marketing, my expertise lies in a strong communications strategy. By delving into my clients’ products as well as their competitors', I continually market my clients, and understand the changing trends and demographics of today’s society. I execute many tasks for authors and ministries who are looking to send their messages through a megaphone, of sorts, to the media, the church, and the general public.
A sample of past and current clients includes:
Ransomed Heart Ministries
International Bible Society
Open Doors USA
Open Doors International
Focus on the Family
Moody Publishers
Thomas Nelson, Inc.
Standard Publishing
Baker Books
WaterBrook Multnomah Publishing Group
Mitch Temple – Author, Director of Marriage, Focus on the Family
Glenn Stanton- Author, Director of Family Formation Studies, Focus on the Family
Ann Platz - Bestselling author and speaker
Kimberley Kennedy – Author and Host of “Hot Topics,” WSB-TV, Atlanta
Jim Dixon – Author and Senior Pastor of Cherry Hills Community Church, a Willow Creek Assoc. church
Robert Katz – Financial expert, author, and frequent television guest
Recent and upcoming publicity campaigns:
The Marriage Turnaround (Mitch Temple)
The Solomon Portfolio (Robert Katz)
Messages to Myself: Overcoming a Distorted Self-Image (Dr. Helen McIntosh)
Eats With Sinners (Arron Chambers)
So Much More Than Sexy (Mark Atteberry)
The Blythe Daniel Agency Professional Experience
As president of her marketing and editorial agency, Blythe works with clients in a variety of ways. She creates timely and appropriate media messages, develops and executes publicity and marketing campaigns to key contacts in the Christian and mainstream media, and coordinates national and local interviews and articles for her clients.
She consults with publishers and authors on marketing campaigns and meets with writers groups and potential authors to help develop their brand and book concepts.
With 16 years of experience, Blythe’s expertise lies in publicizing the works of Christian-based authors and ministries and self-help, Christian living, home and lifestyle books. She has developed relationships with hundreds of media outlets, including The Today Show, Dateline, Fox News, Good Morning America, The 700 Club, Life Today With James Robison, FamilyNet Television, Janet Parshall’s America, Moody Radio, American Family Radio, and USA Radio Network among others.
Previously, Blythe worked as Public Relations/News Director for WNAZ-FM in Nashville, TN where she was a news reporter and writer and producer/host of two weekly radio programs. She was been an independent publicist and freelance writer for Christian and country music artists, record companies, and trade and consumer magazines and newspapers.
Blythe spent 7 years working at Thomas Nelson, Inc. as Publicity Director and then Marketing Director in the Bible and Book divisions where she directed hundreds of publicity campaigns and marketing campaigns that included advertising and merchandising.
She left Nashville in 2004 to move to Colorado and opened her agency in 2005 working with clients like Brother Andrew and Open Doors International, NavPress, Thomas Nelson, Baker Books, WaterBrook Press, New Life Church, and individual authors. She has worked with authors including John Maxwell, Charles Stanley, John Eldredge, John Hagee, Jack Hayford, John and Lisa Bevere, Steve Arterburn, Dennis Rainey, Sheila Walsh, and Vonette Bright among others.
She has been the Product Development Manager for Ransomed Heart Ministries founded by New York Times bestselling author John Eldredge. She produced the ministry’s audio products and worked with retailers, ministries, and media to market the products.
Blythe has a Bachelor of Arts Degree in Mass Communication from Auburn University with a minor in Journalism where she graduated in 1992. She lives in Colorado with her husband and daughter.
"I have been represented by Blythe Daniel for the past two years and it has been a wonderful experience. Blythe is a consummate professional. The years of experience that Blythe brings to each project gives me such security. She knows her stuff! She is blessed with a great literary sense and always seems to know exactly what needs to be done to make a project even more effective. I’ve learned to trust her instincts, judgment, and suggestions. Her professional connections have opened doors for me that otherwise would not have been open. She is a hard worker, a woman of character, and a blessing to my writing ministry. I wouldn’t trade Blythe for all the publicists in the world!"
Arron Chambers, Pastor, Author, and Speaker
“Blythe and team did a fantastic job for the release of my new book: The Marriage Turnaround. The publicity plan was strong, broad and executed very well. As a result I had many opportunities interviews and live appearances. I highly recommend The Blythe Daniel Agency!”
Mitch Temple, Author, Speaker, and Licensed Marriage and Family Therapist
“I have worked with Blythe for several months and am extremely satisfied with her work results. I initially interviewed several firms both large and small. Most of the firms either did not listen to what I was saying, wanting to force their program on my product, or seemed fairly uninterested. On the other hand Blythe was extremely receptive to the market I wanted to target and helped me to develop a very flexible, tailored program that was met with great success. Blythe is a pleasure to deal with and I would certainly use her again and recommend her to anyone considering engaging a PR firm.”
Bob Katz, Author, Speaker, and Certified Public Accountant
“When my New York publisher hired Blythe to tackle a majority of our national media campaign, I immediately understood why. Her years of seasoned experience in publicity and marketing with both Christian and mainstream groups landed us several significant television, radio, and print interviews. Because of Blythe’s tenacious efforts, the book sold well beyond our expectations. I later hired Blythe on my own to continue the incredible job she did. She respected my budget and my ideas. Blythe is truly a team player and dedicated to making authors shine.”
Beth Lueders, author, speaker, director of MacBeth Communications and WordServe author
